Get that text saying that the iPhone has revolutionized the mobile phone market all over the world, is the fact!
iPhone really revolutionized the way people use mobile phones, and we want the appliances, not to mention the fantastic user experience it has. It’s no coincidence that it is among the world’s hottest products.
The multitude of models and manufacturers available, in addition to promotions by operators help in this behavior. Perhaps, with the growth of applications, this trend of rapid exchange unit is to fall, because you can keep your device updated via applications.
One of the reasons why the iPhone is revolutionary exactly is their applications, they allow your iPhone to remain current even if you’ve purchased the 2G version in 2008.
Then came 3Gs and the recent is 4G, however, it has more than 250 000 applications at the Apple store, Apple Store is the most suitable for any of its versions. Today there are thousands of developers who write applications for the iPhone and make money from it.
Some create for free, others develop for companies that choose to leave the application to the user for free or charge for it. Apple gets some of that money, which has been extremely profitable for the brand. Apple also released the iPad that has the ability to run iPhone applications on its platform.
Nokia, the largest manufacturer of appliances in the world, has realized that without entering market, will continue to lose sales. While Apple has 2,50,000, Nokia has 13 000 shops. Very down to Nokia. This is one of the reasons why Nokia has lost sales, even though the brand that has more Smartphone which is another major trend od exchange of cell phones by Smartphones. Nokia offers a huge number of models, but few applications.
I do not have research based on this, but believe that applications have already become the deciding factor for buying a Smartphone.
As mentioned above, there are a number of developers creating those applications. Today, if you enter the Apple Store, it has everything. It has games, has maps, has several media outlets that bring news, simulators tools, applications and databases to locate restaurants around applications, soccer teams, brands entering the m-commerce (sales by mobile / cellular ), social networks like Facebook, LinkedIn, Twitter, online radio .. Finally, there are a multitude of applications for all audiences, tastes and niches. In typical Long Tail.
Brands are beginning to enter the business to interact with consumers through relevant content generated for them. Finally, applications are not here for fleeting things. Here, the user is looking for manufacturers and betting.
Is your brand out of this?
